Digital Launch


On November 22nd 2013, Sony Computer Entertainment Europe launched PS Vita’s most original title, Tearaway. A 3D epic adventure, utilizing all features of the PlayStation Vita, Tearaway allows users to connect and journey through a vibrant papery world and help a messenger on a mission to deliver a unique message to the player.
Among other rich media units, the European digital campaign included an engaging Homepage takeover, inviting users to interact and discover the wonderful Tearaway world.
A HTML experience, hosted on was developed for both desktop and tablet devices, showing users unique PS Vita gameplay through a colourful interactive adventure. The user is invited to enter Iota and Atoi’s world and help them through the journey to deliver a message. There are 4 interactive PS Vita experiences, delving users into the gameplay world and giving them a deeper understanding of the title.

The Results

User interactions
Of users completed the user journey
Average Visit Duration