Tiguan Sport & Style
Displayed on the AdMob Network on tablets, the campaign aimed at driving sales and increasing the Volkswagen Tiguan awareness with a new and younger audience. Working closely with Google - The Zoo, our aim was to create an interactive campaign that would both entertain the users but at the same time provid them with an effective overview of all the features of the car.
Digital, and more especially Mobile was the only way to create this experience. We always have the desire to create great interactive and innovative campaigns, developing entertaining and fun experiences for the users. The successful performance of the campaign justified and confirmed our approach: a design and an output specific to the media is better appreciated by the users and therefore attracts a wider audience.
Interaction rate on the MPU
Average duration spent on the layer
Users who watched entirely the video