Ghost Recon Future Soldier is an action game edited by Ubisoft and launched on May 24th 2012 on PlayStation® 3, Xbox 360® and PC. Biborg was in charge of the design and the production of the whole campaign in France and Europe.
In order to announce the game release to the gamers, Ubisoft chose to advertise in an innovative way on the most known videogame mobile app : jeuxvideo.com. Biborg, working closely with MediaMind (adserving) and Hi-Media (Advertising network), conceived an eventful and never-seen-before mobile campaign.Depending on the user broadband, a video interstitial simulated the homepage being attacked. Then the users could shake their smartphone to expand the banner, watch the trailer and download the app.On the web, several eventful homepage takeovers immersed the user into the heart of the action. From December onwards, a wide range of richmedia units were designed to support the most important moments of the launch and to promote the beta, the trailers and the collector editions.
This creation was selected by We Love Ad and Bannerblog.