On July 13th, Sony Computer Entertainment released one of the the most original and long awaited game for PlayStation Vita : GRAVITY RUSH. In this action and adventure game, gamers play Kat, a young hero with the ability to manipulate gravity.
For the game release, we decided to put the websites upside down and to invite the users to interact with the gravity, shifting it back to normal when tilting the PS Vita.Thus we revealed one of the majors points of Gravity Rush’s gameplay.
The experience was extended on PlayStation.com with an inverted Splash Page floating elements from the page. The creative setup was completed with a series of rich media units: preroll, interstitial, MPU and leaderboard.