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Experiential, Display & Media
Riot Games
League of Legends

The game developer of League Of Legends (LoL), Riot Games and Biborg collaborate on a campaign to recruit new players.

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League of Legends, the video game published by Riot Games in 2009 is a fast-paced competitive online game with two teams of powerful champions, each with a unique design and play style who battle head-to-head across multiple battlefields and game modes.

Biborg and Riot Games created a campaign with focusing on the different types of champions.

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The idea is that there is bound to be a champion for you, a champion that corresponds to your personality. This concept was adapted to formats including a YouTube trueview lead video that went live in France and a Quiz that went live at the beginning of July in France, Germany, US, Mexico and Brazil inviting users to discover their champion and share the results on their social networks.

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So which type of champion are you?