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Bandai Namco - Dragon Ball FighterZ World Tour

Following a first season of the Dragon Ball FighterZ esport World Tour with high results of the final with more than 2 million unique viewers, the journey continues with the 2019/2020 second year global tournament series for the smash-hit fighting game by Bandai Namco Entertainment.

The timeless and iconic esport brand, The Dragon Ball FighterZ World Tour is a global tournament series that runs for 8-9 months from June 2019 to the beginning of 2020. Players from around the world will compete throughout the year for the announcement of a Grand Champion at the Finals in France.

Bandai Namco and Biborg collaborated on a new type of in-stream activation: a dynamic stream layout that supports the championship with an impactful, contextualised and personalised style. Taking advantage of the game’s huge popularity to reach a wide audience through a mainstream entertainment style, the objectives of the campaign were to establish the Dragon Ball FighterZ World Tour as an unmissable worldwide event. Embellishing it with a branded stream layout on Twitch - Biborg created integrated modules to enhance viewer experience with additional information about the event schedule and tournament bracket as well as highlighting casters, geo-location contextualisation and match scoreboard with player vs. player cameras.

Increasing the World Tour production value through premium and impactful creative assets, Biborg worked on the art direction, design and production of the campaign. The objective being to reach Bandai Namco, Dragon Ball and manga fans as well as esport aficionados, the elements can be dynamically pushed through a back office and in turn display live information on pro-players, casters and tournaments. The dynamic stream layout makes it easier for audiences to follow the competition and provides a more premium image of the competition.

The first tournament went live in Orlando, Florida on the 29th of June 2019.
Stay tuned for the remaining events.