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Electric Night - Eli Grita

Bourjois launched its new Electric Night collection in collaboration with Julia Colléaux, the founder of the brand Eli Grita. In collaboration with Stereoplane (sound design), Dune (video production), B.O.X Production (colour grading), Hector Albouker (Director) and Audrey Krawczyk (photographer) Biborg had designed an international digital campaign with 6 films and 15 photos featuring the products of the look and the artist, Julia Colléaux - an artistic director, designer, DJ and dancer.

Following the launch of the Spring Look campaign for Paris Poppy Chic, Biborg continues to accompany the Bourjois group in highlighting its collaborations with designers and artists. Find out more about the Paris Poppy Chic campaign here.

The 2017 summer look included products for the eyes, lips and nails which make the party all the more lively with bold associations of intense hues inspired by the Parisien summer nights.

biborg-work-bourjois-electric-night-image2 biborg-work-bourjois-electric-night-image

In the same scope as the Spring look, the videos included a teaser film, launch film, product focused videos and a fun/ quirky "Insta" portrait of Eli Grita. The photographs were a mix of lifestyle images, portraits and still life product shots.

Rouge Edition Velvet #22 Abricoquette

Rouge Edition Velvet #21 Saperliprunette

Insta Portrait - Eli Grita

Find out more on Top/Com (FR), CB News (FR), Bon Chic Belle Guele (FR).