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Interactive installations, Online activations
Paco Rabanne - Pure XS For Her - Retailtainment

In September 2018, Paco Rabanne launched its new Eau de Parfum Pure XS line: Pure XS For Her. Following a competition, Biborg was selected to design and produce the international in-store campaign. Unveiled at the Sephora store on the Champs Elysees in Paris, it was also featured in Roissy Charles de Gaulle airport, at Barcelona's airport and in the Debenhams shopping center in London. In addition to the in-store launch, an online version is available on e-retailers and accessible from Paco Rabanne’s website. The campaign will also be deployed internationally by the end of the year.


The experience features the new face, Emily Ratajkowski who invites the user to party with her during an evening where you interact and take part in her choices.
Shall we order room service, play hide & seek or dance?


At the end of the party, you can even try your chance at winning a Paco Rabanne Pure XS fragrance.

Ready to start the party?