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Brand content, Online activations
PayPal x Rainbow Six Esports community series

After creating a one-minute film, titled “To All of You” to announce the partnership in November 2018 at the Pro League Season 8 finale in Rio de Janeiro, Biborg and PayPal launched “All Invited” in February 2019, the first episode of a web documentary (The Six Unit, a Rainbow Six Esports Community Series), which celebrates the different actors of the Rainbow Six Siege Pro League: players, both pro and amateur, cosplayers, shoutcasters, and fans.



The five other 3 minute episodes will be published on YouTube and Twitter throughout the year in conjunction with big events in seasons 9 and 10 of Tom Clancy’s Rainbow Six Pro League and Majors.

In addition to the web documentary, a social media global campaign was created highlighting PayPal’s different products and services by using clever Rainbow Six Siege references. The aim was to directly engage the community and push PayPal’s value propositions with clear call-to-action.