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Twitch Stream Pack

The live streaming video platform, Twitch was acquired by Amazon in 2014 and has become a key player in the video game industry. Twitch was almost entirely devoted to video game live streaming including esports competition broadcasts but the platform has since expanded to include music, talk shows, series and creative content.

It remains however today as the most popular live streaming and social video platform to broadcast and watch gaming content.

Twitch claims quite high numbers for only 8 years of existence:
- 15 million daily active users who display - on average - a consumption of 106 minutes per day
- 3 million streamers per month

Whether amateur or professional, streamers are constantly looking for ways to improve their streaming offer by customising their interface. At the end of 2018, Biborg launched its own Stream Pack offer, a 100% compliant and easily downloadable digital asset suite that allows streamers to customise their interface rather than simply streaming the game.

For Biborg the key success factors on Twitch was to provide a real service for streamers in order to drive interactions with viewers and help them boost their fan loyalty, enrich the viewer experience with adapted and interactive branding content using native Twitch features and lastly embrace a community-first approach and celebrate gamers.

For publishers, this is the opportunity to maintain a consistent and non-intrusive brand presence, supporting their streamer community and helping them stand out with more professional content.

For streamers it allows a premium experience for viewers by making them stand out from their competitors, leverage interaction with their audience and help streamers set up their streams.

The Stream Pack is a pre-configured and ready to use package of assets (stream overlay, video transitions, animated alerts) in order to increase viewers experience which are customisable, easy to use and brand approved, providing a much more professional and finished look.

In December 2018, Biborg launched the Tom Clancy's Rainbow Six Siege Game Stream Pack. With more than 380 retweets and 2,057 likes on Twitter, this pack has become a real asset for many emerging streamers, pro-players and major shoutcasters - for example Brazilian shoutcasters, Bomb Na Casual from Brazil promoted the stream pack to the community through the Rainbow Six Esports YouTube channel.


Biborg also collaborated with Warner Games EMEA on the release of the Mortal Kombat 11 Twitch Stream Pack in April 2018. The pack had a real success and had been installed by many emerging streamers with 438 retweets and 2,728 likes on Twitter.


The Twitch stream pack can be promoted on official websites, newsletters, forums, social networks and through influencer programs - all directing towards the streamer community in order to generate downloads and installations.

Source: L'ADN The secrets of Twitch's success, the platform that could kill TV (FR).
Source: CNBC Twitch created a business around watching video games - here's how Amazon has changed the service since buying it in 2014 (EN).