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Ubisoft - The Division








Biborg designed a documentary series to accompany the launch of Ubisoft Tom Clancy's The Division “post-pandemic thriller” video game. Partnering with R+I Creative and VICE Germany teams, Biborg produced 3 “what if documentaries” of 13-minutes exploring the credibility of a pandemic apocalypse, its human and social consequences. A constant back and forth between Tom Clancy’s The Division universe and the real facts immerses us into the darkest of the worlds, and it may very well be ours.

Tom Clancy's The Division is an upcoming online open world third-person shooter role-playing video game featuring realistic survival elements. The game was developed by Ubisoft Massive and published by Ubisoft and was set to be launched on the 8th of March 2016. One of the most anticipated releases of the year.

Welcome to a persistent and dynamic open world, your mission is to restore order, investigate the source of the virus, and take back New York. In only days, without food or water, society collapses into chaos. With Tom Clancy's The Division Into Chaos we will reach an audience beyond gamers which are interested by modern societal topics like this one with a documentary giving a good understanding of the game’s immersive content related to The Division, blurring boundaries between the game and reality. Tom Clancy’s The Division is an ultra realistic game showing how a modern society has become fragile and complex and how a city would react to the chaos following a pandemic. It submerges players into a brutal and dangerous world where they will have to survive and fight against others while being caught in a large scale conspiracy.

We didn’t want people to play it like it’s the end of the world. We want people to actually feel like it could be the end of the world. To immerse the gamers into this collapsed version of New York City, we asked Biborg to design a documentary series about the chaos following a pandemic.
Salah Al-Dujaili, Brand Manager at Ubisoft Germany.

How to survive in a hostile urban environment? How a city would react to the chaos following such a disaster? Partnering with R+I, the creator of the inspiring “Influencers” (2010) and VICE Germany teams, Biborg organised 7 interviews with both bio terrorism experts, survivalism professionals, national security responsible, and the game designers to get their insights and reveal a clear and frightening parallelism between the game and the reality. This web documentary is composed of 3 episodes of 13 minutes.

We chose an investigative reporter tone, enriched with game sequences and real archives. We shot in Berlin, Malmö and New-York. Without betraying the plot, the aim of this web doc was to produce Brand Content and to bring forward the game play, the story, and some visuals of the game in a subtle and immersive way.
Ismael El-Hakim, Managing Creative Director at Biborg.

The documentary was made available for the audience on streaming platform maxdome, on March 2nd 2016 and also be pushed on YouTube. A 1mn teaser was also available on Ubisoft’s social media channels.

In total, there were 1 million views in a 2 week period.

Find out more on INfluencia (FR), Creapills (FR), l'ADN (FR), Little Black Book (EN), My Division (DE), La Réclame (FR), Games Mag (DE), Xboxoneuk (UK), Game Legends (IT), Giga Games (DE) and Invision Community (UK).