The full-service agency dedicated to the gaming industry.
We're an independent full-service agency dedicated to the gaming industry. Since 2009, Biborg has delivered over 1,000 successful campaigns for studios, publishers and brands of every size.
Driven by a passion for gaming, Biborg creates campaigns combining innovative strategies, standout creative ideas, and performance. With offices in the UK (London), France (Paris, Nantes, and Lyon), and a network of international partners, Biborg works on a global scale, combining a boutique agency’s agility with an international footprint.
Biborg’s 30 passionate gamers believe in the need for a better gaming environment and are committed to advancing diversity, ending toxicity, and reducing their environmental footprint in every campaign they create.
What we do:
Paid media creative
Creative production of the assets behind your launch, wishlist and user acquisition campaigns. Human-crafted, never AI-generated, and shaped by years of experience and thousands of benchmarks of what works.
Media planning & optimisation
From planning to operating and optimising, backed by media intelligence and real work on audiences. We tailor every campaign to its goals, so your budget is spent where it counts.
Social media
Content production and management of your channels, with a social voice that stands out. We follow the trends and stay true to the spirit of your community. One post a week or fifty, the logic is the same: earn as much engagement as we can.
Trailers
From gameplay trailers to full-CG launch trailers. Whatever the scale, we bring a creative angle and a real point of view, so yours is never just another trailer.
Branding
From naming and logos to key art, esports and events. A proven methodology gets everyone past “I like it, I don’t” quickly, and we execute with the same attention to detail whether it’s a few days finding a name for a game or a full identity overhaul for an esports league.
Activations
Ideas that make noise and bring a more mainstream audience to your game, with creators and influencer marketing at the heart when it fits. No set format, one goal: generate as much PR as possible.
Content creator marketing
Creator-led campaigns and streams built around your game and its audience. We find the right creators and give them formats they enjoy making, so the content feels authentic and the community responds.
How we do it:
At Biborg, we marry creativity and innovation with efficiency and attribution. One of our partners, Gamesight, is a marketing company whose technology platform is integrated into over 1,000+ PC and Console games, and have been an essential launch partner for the last three consecutive "Games of the Year". We are thrilled to be one of the very first agencies to join the Gamesight Partner Program, allowing us to develop our expertise and continue our ongoing quest to improve media and business performance.
We work with our clients on an international and local level to promote their games
We bring our gaming expertise to mainstream and entertainment brands
Our mission:
Gaming is probably the most fun industry to work in. It’s a passion for everyone: For us, our clients, and the players.
Our mission is to make sure that even during Tough times, under a cloud of toxicity, in dull meetings… We always keep the fun in gaming.
So that players always enjoy their gaming sessions. So that our clients have fun collaborating with us. So that the gaming culture keeps growing positively.
Video games are, first and foremost, entertainment. And with 3.2 billion players worldwide… We feel there’s a responsibility to keep it that way.
We’re on a mission to protect the fun in gaming. Because, fun is a serious game!
Our commitments:
Biborg were placed in the top 15% of companies evaluated by Carbo in 2026, which means we’ve earned (a PNG of) a shiny silver medal! The award recognises the company's commitment and the efforts made to initiate, structure and sustain a low-carbon transition, based on three factors: measuring impact, taking action and raising stakeholder awareness.
This year marked the third time that Biborg conducted a Corporate Social Responsibility (CSR) assessment with Ecovadis, a globally renowned business sustainability rating organisation. Based on environmental, social, and ethical performance criteria, the agency improved its score to 69/100, positioning it within the top 35% of companies assessed.
Biborg is a proud member of Women in Games France, association to promote gender diversity in the French video game industry.
Want to chat about your game?
Whether you’re revealing, launching or keeping players around, we’re the team that makes it happen. One independent crew, and we only do gaming.
Tell us about your game at getintouch@biborg.com. We’d love to hear it.