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Experiential, AR
Bandai Namco
Jump Force

Celebrating the 50th anniversary of the weekly Sh┼Źnen Jump best-selling manga magazine, published by Shueisha, Bandai Namco reunites the most powerful manga heros: Dragon Ball Z, One Piece, Naruto and much more in the crossover fighting game, Jump Force. The title unites the most dangerous threat and will bear the fate of the entire human kind. Released on the 15th of February 2019, the title makes the most of latest technologies to bring characters to life in a never-seen-before realistic design.

For the worldwide launch, Bandai Namco and Biborg collaborated on a digital activation including a Facebook camera effect, the first for Bandai Namco. The objective for the activation was to highlight the avatar function present in the game that allows players to create their own character by mixing the different elements of the flagship licenses. In the camera filter, the user can mix the items of Dragon Ball Z, One Piece and Naruto as well as adding a special effect when they open their mouth.

To promote the Facebook camera effect, formats such as Instagram Stories, Facebook video carrousel and social media videos on the Jump Force network and Bandai Namco Facebook page were created and diffused, directing users to try the experience.

Unleash your power and try the activation here.