After 2 years of collaborating with MINI on various digital campaigns, Biborg were contacted by BMW to participate in a pitch for another of their brands. BMW selected Biborg after many years of trust with working on MINI. The brief was to promote the new facelift of the 1 Series vehicle in order to promote the full connectivity of the car.

The digital and social media French campaign was released at the end of August 2017. Biborg collaborated with the media agency, Vizeum on the format recommendations. In the end, there were many types of assets delivered : online videos, standard and rich interactive assets as well as mobile formats.