The French brand Christian Louboutin has selected Biborg for the launch of its new sneakers, Red Runner collection. The first time in collaboration, Christian Louboutin and Biborg worked on designing an arcade game that was installed in a retro gaming inspired pop-up store from February 23rd 2019 until the 24th of March on the 2nd floor of the Bon Marché department store in Paris.

For this activation, shoppers are invited to discover the new sneakers while also having fun with the arcade game. The experience offers luxury brand clients the opportunity to embody a fashion victim snake with the aim of collecting as many sneakers as possible. The more shoes it collects, the longer the reptile grows and the more the game accelerates.

At the end of the session, visitors are able to take a photo of themselves with their achievements and share it on social networks. A pop up store will also open in Hong Kong on the 15th of March for a month.