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Jil Sander - Softly

Collaborating for the first time together, German brand Jil Sander (Coty Group), briefed Biborg on the creation and orchestration of its digital campaign highlighting the range "Softly".

To highlight its fragrant rituals for "Softly", with the scent of coton and Eau de Pétales (Water of Petals), the objective of the campaign was to boost the awareness of the range and invite users to redirect to the e-commerce website.

Inspired by the German “gemütlichkeit”, advocating the art of cocooning, a bit like the Danish ‘hygge’, Jil Sander wanted to express softness and elegance, a real call to freedom, serenity and the delight of enjoying the moment.

Biborg designed a digital spot of 30 seconds, including the conception, voiceover, video and project production.

Also designed and orchestrated by Biborg and going live from the 23rd of January 2019, the video spot was accompanied by a social media strategy diffused on Facebook and Instagram as well as on YouTube with Trueview and Bumper ad formats.

Be in the present moment, cultivate your inner 'home' with a mental and ritual well-being.

Find out more on CB News (FR).