Context
Football gaming has been on autopilot for years. The same studios, the same scripted nonsense, the same community frustrations, recycled annually with a new roster update and a fresh price tag. GOALS launched on June 4th, free-to-play and with the ambition to revolutionise the sports video game genre by focusing on fast-paced and highly competitive gameplay.
Bold claim: No script. No excuses. Just football. Bold launch window: just a week before the World Cup. They needed bold creative to match.
Our Approach
We worked with GOALS marketing and creative teams on a launch and user acquisition campaign designed to drive conversions on YouTube, Meta, Reddit, TikTok and X, using static and video assets.
No fluff. No filler. Every asset had to hit like the game itself: instant, precise, unforgiving.
We opened with the teaser and date reveal: one shot to make the internet stop scrolling and pay attention.
Then came the master cutdowns: reveal and launch trailers distilled into 30-second weapons, built to dominate paid placements without losing an ounce of identity.
For UA, we focused on the game itself, heroing its unique features. Ten videos across every format and size. A full library of static images on top of that.
All of it platform-native, all of it engineered to convert. We handled gameplay capture ourselves to truly help the dev team, who were 100% focused on delivering the game.
One brief, one answer: let the football do the talking. Everything else gets cut.
Scope
- Reveal teaser trailer & date announcement
- Master cutdowns (30s): reveal and launch trailers
- 10 UA videos: all formats and sizes
- UA static images: all formats and sizes
- Gameplay capture
- Key messages