For the launch of Marvel, The Defenders series on Netflix, Biborg was briefed to find activation ideas for its promotion. The series is based on the four Marvel character heroes: Daredevil, Jessica Jones, Luke Cage and Iron Fist who form the superhero team to take on common enemies as a sinister conspiracy threatens New York City.
In response to this, Biborg had the idea of producing an Escape Game and diffusing it on live stream through social media networks. In partnership with Prizoners who created the Game design, Accessoirement Votre for the decor design and Way of Live for the live stream management, the concept used 5 influencers that didn’t know each other who were invited to resolve the Escape Game. The guests included :
Camille Lacourt - A professional swimmer Mister V - YouTuber Wass Freestyle - World Freestyle Football champion and YouTuber Capucine Anav - TV / radio host, actress, producer Akim Omiri - Actor and YouTuber who took on the role of the Escape Game host
The 4 guests, with the help of the game host, had to solve the Escape Game within the duration of an hour. The adventure was broadcasted live on Netflix and influencer channels. The community could also interact in real time in order to trigger events during the game to help them or to slow them down.