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Display & Media, Outdoor

Following the first season launch, Biborg and Netflix collaborate on a campaign for the second season release of Narcos. An American crime thriller drama following the story of notorious drug king Pablo Escobar, who became a billionaire through the production and distribution of cocaine.

Since Netflix had released the teaser trailer with the reveal that Pablo Escobar dies in season two, Biborg was asked by Netflix to think about a creative campaign based on his investigation. The campaign concept was therefore based on the principle of the police board with the key facts around the assassination.

The campaign going live in September 2016 in France included an online advertising campaign with homepage takeovers and 4D video preroll units. The outdoor campaign included a metro covering at the Opera train station created in partnership with L’Atelier Rouge, digital out of home units at the Gare de Lyon metro station as well as Guerrilla marketing with posters playing on the rumors of Pablo Escobar’s death and out of home formats with facts surrounding the investigation were present around France.