For the launch of Netflix’s iconic series, Stranger Things Season 2 in 2017, Biborg collaborated with Netflix on an online advertising and out of home campaign.
To reach two different targets (80’s nostalgics and gamers) Biborg created two adaptations of the campaign, an 80’s orientated style and an ‘upside down’ focused theme.
For the 80’s style campaign, digital display formats with a full custom page on Allocine, a YouTube Masthead, a fanzine cover on 20 min and a digital out of home format were produced. Biborg created a 3D decor that resembled the room of Will, one of the main characters in the series. The room was decorated with a lot of references from the show, objects from the 80’s such as talkie walkies, cassette tapes and figurines.
In order to target gamers, an “upside down” activation with a massive covering in Porte de Versaille metro station was put in place during the Paris Games Week event of the 1st week of November. The objective was to transport passers by to the upside down world and to immerse them in the ambience of the series.
It only gets stranger…