Biborg was briefed by OnePlus to create and produce the gaming of the OnePlus stand at the Geek’s Live 2016 event in Paris, inviting visitors to play the Dash Charge Game.
For its first participation in Geek's Live, OnePlus presented the OnePlus 3 with its fast 30 minute charging technology replenishing the battery of the smartphone allowing users to have enough power for the day.
Biborg's activation consisted of avoiding obstacles and reclaiming Dash Charge points to recharge the battery of a giant OnePlus 3 using the movements of their body. The interactive experience also allowed visitors of the event to win OnePlus gifts.
The Geek's Live consumer event featuring tech innovations hosted the OnePlus stand, built entirely by Biborg.
The innovative experience mixed with the gaming expertise of Biborg was a perfect mix for OnePlus in order to attract many visitors to the booth. The objective was to allow users to discover the Dash Charge technology in a playful way while respecting the spirit of the brand.
The experience permitted visitors to challenge each other by trying to beat the best score and trying to win the first prize. Some even replayed the game more than 20 times during the day with more than one game per minute per day.
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