Context

Following massive releases of this year with Resident Evil Requiem and Pragmata, we woked on the next game by Capcom with a campaign for their upcoming demo of Onimusha: Way of The Sword.

The game marks the return of an iconic franchise with a highly anticipated release across all platforms for the 25th year of the saga.

Challenge

For this campaign, we needed to highlight the demo and the start of pre-orders, marking a crucial milestone in the game’s launch journey and build interest in the run-up to release.

This meant promoting the bonuses for players linked to the demo and pre-order, while encouraging players to try the game and build early interest. The aim was to establish strong foundations for deeper fan engagement and excitement later in the campaign.

Our Approach

For this campaign, we produced a 30-second pre-roll ad adapted into several formats so it could be used on all platforms (YouTube, Meta, Reddit and TikTok) to reach as many players as possible.

A 15-second version of the trailer was also produced, and all assets were localised for the French, UK, Spanish and Italian markets.

The trailer highlights the franchise’s new hero: Miyamoto Musashi, an iconic figure in Japanese history. It builds a cinematic tension throughout, culminating in a spectacular showcase of the game’s action-packed gameplay.