For the launch of the God of War PlayStation title which was released in April 2018, Biborg and Playstation collaborated on a campaign that included online advertising, an online activation, brand content and print.
For the display media campaign, Biborg based their strategy on the production of YouTube trueview programmatic formats, targeting two types of audience; gamers who know the game well: ‘Friends’ audience and gamers who don’t know the game but are action adventure fans: 'Flock' audience. Immersing users in the game ambience, a homepage takeover on Gameblog.fr was also produced.
For Avenger fans, a cinema adaptation of the YouTube trueview videos were created. The TVC passed during the publicity time prior to the Avengers : Infinity War film.
Delving our metro commuters into the world of God of War, a print cover for the 20 minutes French magazine was released as well as digital out of home formats which were present in different metro stations around France. There was a standalone and a set of four screens.
Biborg, the gaming influencer, Sébastien Abdelhamid and PlayStation collaborated on the launch of the social activation #godofwarchallenge. A video was created, inviting people to disguise themselves in Kratos and publish their photo or video on Twitter and/ or Instagram by tagging and challenging 3 of their friends to do the same. In the video Sébastien explains how to be a true Kratos as well as the challenge rules and the concept. Once the challenge was finished, 3 weeks following the launch video, a final results video was released with the presentation of the 4 winners that were chosen. These winners received a year worth of PlayStation games as well as a PS4 collector.
Congratulations our Kratos winners and thanks to everyone that participated.