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Influencer Marketing
PLAYSTATION FRANCE
INDIES - TWITCH PROGRAMS 2025-2026

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Context

For the third and final season of PlayStation Indies, we wanted once again to highlight the independent games in the PlayStation catalogue.

Building on the success of the previous two seasons, we drew on our experience to come up with new concepts and finish on a high note with the best season of PlayStation Indies yet. separator_100.gif

Our Approach

To keep the experience fresh and inclusive, each stream introduced new guests and new games. We collaborated with a wide range of streamers, from niche creators with dedicated followings to larger personalities with mainstream reach. This diversity allowed the formats to resonate across different communities, uniting players with varied tastes around the same passion for indie titles.

In addition to the two programmes launched last year – Pitch Me An Indie and Indie Roulette – we have introduced two new concepts to showcase indie games in a different way

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Behind the Indies

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Indie players love to interact with studios and feel closer to the creative process so we designed Behind the Indie, a format where streamers test an indie game and then interview the studio behind it, offering the community an exclusive and personal discussion.

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Finally, because indie games are all about breaking codes and inventing new ways to play, we imagined Jacques a dit Indie. This format highlights their originality by imposing playful conditions and creative challenges on streamers during their gameplay.

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Results

Over the course of these three seasons, we have managed to achieve some exceptional results:

  • 72 streams
  • 1M+ hours watched over 3 years
  • 1M+ unique viewers
  • 80+ games featured
  • Hosted by 22 streamers
  • And, above all, a loyal and united community

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