Resident Evil Requiem - A tension-filled lead-up to the release

After a five-year wait, fans will finally be able to experience the latest instalment in this legendary series.

Following our collaboration on the global hit Monster Hunter Wilds, Capcom Europe have renewed their trust in us to run the pre-order campaign for Requiem.

For this Creative Media campaign, we were tasked with producing high-quality assets tailored to the specificities of each platform. We wanted to highlight the horror of this new opus and introduce its new protagonist: Grace Ashcroft.

We produced over 100 assets localised into 6 different languages, all creatively bound by pacing and tension. We aimed to generate viewer intrigue and mystery by not revealing too much. To avoid creative fatigue and reach different audiences, all assets were built around a selection of key, dramatic moments from the trailer.

On the media side, we handled all of the placements in the UK and Spain, targeting horror game fans on: YouTube, TikTok, Meta, Reddit as well as on Fandom, Mozilla and IGN.

To best target fans of horror games and the Resi franchise, we focused on specific, granular audience segments on each platform.

Our goal with this campaign is to capture players at the precise moments they’re consuming gaming content. The intention is to position ourselves at the heart of discussions to maximise the campaign's impact, both in terms of visibility and the volume of pre-orders for the game.