Available only on mobile iOS and Android, the action strategical role-playing game, Assassin’s Creed Rebellion enables users to play with their favourite Assassin from different Assassin’s Creed universes simultaneously for the first time. With a brand new design and a new gameplay customised for mobile, users can re-discover Ancient Greece and unlock legendary heroes.
For the launch of the title on the 21st of November 2018, Biborg collaborated with Ubisoft Mobile on an EMEA digital online campaign.
Targeting the Assassin’s Creed community and strategy action role-playing mobile users, the global campaign objective was to enhance the game assets with innovative and catchy social formats and provide smart media orchestration in order to engage users to download the game and create a coherent campaign across all channels with strong art direction.
For the pre-launch phase, the aim was to raise awareness around the Assassin’s Collection and of course tease users about the game by creating excitement before the release.
Biborg created social media formats including social squared videos as well as Facebook and instagram stories whereby the user is required to interact in order to discover the special move of each character. The idea was to highlight the Assassin’s Creed collection by introducing the five key characters with their personalities, their skills and gameplay. Codes from the social media platforms and interactivity possibilities were integrated in order to create a hook and engage users to tap on one of the character’s specific action to trigger a short gameplay cut.
The launch phase consisted of two trueview A/B testing formats : one was focused on the gameplay and the other was focused on the CGI.
YouTube Bumper ads and social media stories were also created - two messages were represented for our two target audiences : one for the Assassin’s Creed fans with a focus on the CGI that showed the appealing Assassin characters and the other for mobile players, whereby the gameplay was the focus.
Get ready to forge your brotherhood and spark the rebellion!