For the launch of Tom Clancy’s Ghost Recon Breakpoint game on the 4th of October 2019, Biborg and Ubisoft collaborated on an online advertising and digital out of home (DOOH) campaign.
The online tactical shooter video game is the eleventh installment in the Tom Clancy’s Ghost Recon franchise and is a narrative sequel to the 2017 video game, Tom Clancy’s Ghost Recon Wildlands.
The new title is set in an open world environment called Auroa, a fictional island in the Pacific Ocean. Now, it’s home to Skell Technology, an enigmatic technology giant. Initially interested in a remote testing site for its autonomous drones, the Silicon Valley company eventually turned Auroa into a high-tech, high-security utopia. Gamers are invited to face their deadliest enemy, The Wolves, former Ghosts who have betrayed their country.
Working with Ubisoft EMEA, Biborg were briefed to create an online display campaign for the announcement of the game and pre-launch phase evoking excitement among fans and audiences prior to game release. For the announcement phase, the focus was on the Ghosts and for the Pre-launch, the focus was on the Wolves. This was followed by the launch campaign which was diffused at the moment of the game release and included digital out of home formats and Digiwalls that were displayed in three Parisian train stations: Gare St Lazare, Gare de Nord and Gare de Lyon. This phase combined both the Wolves and Ghost groups.
Get ready to experience life as a Ghost, an elite US Special Operations soldier, as you fight back from behind enemy lines on the toughest mission of your career.