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Brand content, Online advertising
Ubisoft - Store Branding

Following a pitch win, Ubisoft and Biborg collaborate on the Ubisoft store EMEA campaign in order to strengthen the Ubisoft positioning and increase awareness through 2018. Even though the Ubi Store is linked to Ubisoft, it needed its own brand platform regarding its needs, goals and audience as well as increasing the impact during its major pulse points.

The aim was to reinforce consistency with the communication assets including a strong consistent art direction as well as being able to communicate with high quality assets at each major pulse moment (E3 Sales, spring, Black Friday, Christmas and several collector videos in the year) and on different supports despite the challenges. The objective to acquire and convert consideration to store visits and increase the volume of transactions was also very important.

The message to communicate was that the Ubisoft Store is the fan’s playground, the perfect place for Ubisoft game lovers to nurture their fandom. From this message came the idea of : ‘One Playground, for true Ubi Game fans’.

With this creative idea in mind, Biborg created a branding campaign including a lead video that represents the positioning and the Ubisoft Store services. This lead video would be then adapted for each strong pulse promotion moment with a different creative skin corresponding to the theme as well as a collectors campaign including videos that promoted the collector figurines. From these videos, social media toolkits were adapted and diffused on the social media channels of Ubisoft as well as Ubisoft blogs.