After a highly acclaimed first opus, Ubisoft proposed bigger threats and more ways to play Tom Clancy’s, The Division 2 which was released worldwide on the 15th of March 2019. The title is a role playing video game with player versus player modes that offers more variety in missions and challenges, new progression systems with unique twists, surprises and fresh innovations that offer new ways to play.
Biborg and Ubisoft collaborated on the strategy and production of the campaign launch to promote the release of the title. The scope included an online display campaign that consisted of YouTube Trueview formats, YouTube Bumper ads, an interactive Homepage takeover and a paid social media campaign.
The objectives were to present the game and make sure users understand all content available, generate registers for the Beta and pre-order of the title and lastly convince The Division 1 players that the new version is full of exciting challenges in order to create word of mouth.