Does fighting your way through goblins, skeletons and all kinds of delicious creatures tickle your fancy? Does the sound of hacking through more than 100 different environments from the diabolic dungeon to the rogue pirate ship interest you? Well the iOS and Android based game, The Mighty Quest for Epic Loot is coming your way. Being released on July 9th 2019, Biborg accompanied Ubisoft in the announcement and pre-register campaign.
For the occasion, Biborg and the animation studio, Supamonks collaborated with Ubisoft on the creation of a CGI trailer as well as the recommendation in terms of strategic positioning and tagline.
The Mighty Quest for Epic Loot offers instant fun on the go, with fresh challenges and huge character customisation possibilities. Users can hack through more than 100 different environments and with more than 1000 gear items, users can get creative by enhancing their hero and looting tons of epic weapons, awesome armors and legendary artefacts.
Biborg was briefed to work on catchy and original Social Media concepts with an objective to raise awareness and drive downloads. Biborg recommended to do an A/B testing campaign between two features - the world of Opulencia and the upgrading possibilities.
Concept A - Once upon a time Introducing users to the Mighty Quest storyline, the fairy tale codes were hacked and tweaked using a “Once Upon A Time” book treatment and wacky humour that then transitions to the gameplay.
Concept B - From Zero to Hero Stuff thyself and build up your unique Mighty Hero. Immerse users into the characters upgrade systems by inviting them, in a snap to change from one character to another.
Epicness awaits you in Opulencia.